Amper Coaches

Founder and Coach, Jim McDade, has been writing Strength & Conditioning and CrossFit-style programming for 25 years for thousands of athletes and workout enthusiasts.

He started off as a Strength & Conditioning Coach in 1995 and has lived the life of a highly competitive athlete in Track & Field (Pole Vault), Soccer, Rowing, Cycling and CrossFit, having reached elite levels in two of those sports: Rowing (PennAC, NYAC with 2K Row @ 6:16, 5K Row @ 16:46) and Cycling (Cat 2). He competed CrossFit Northeast Regionals in 2011(Team Event, 5th place) and took two teams to regionals in 2014 and 2016 for CrossFit 212.

It is these lifetime experiences that helped Jim shape Amper. Jim wanted to create a platform where volume and intensity (work and power) are captured regardless of the exercise modality. A training metric traditionally adopted exclusively by endurance athletes. If training volume and intensity are key metrics, what should the rest of us go by? Training days per week?

Jim has a BAS in Exercise Science from University of Delaware and MBA in Entrepreneurial Studies from Baruch College Zicklin School of Business. He was formerly a Certified Strength & Conditioning Specialist before adopting CrossFit's core methodology. He opened CrossFit 212 in 2011 before selling it in January 2020. He currently spends his days coaching for CFNYC and nights coding for Amper Fitness.